When you advertise using their adwords pay per click program Google offers the advertiser two broad options. The options are to either advertise in search results or to advertise in website content.
Most advertisers with Google choose both options. If you choose Advertising in search, then this means that results are displayed in Google under searches, and in its distributors search results as well.
Google content on the other hand means applies means advertising on those websites who choose ...Read the rest of this entry »
One of the biggest debates in the ecommerce world is whether to post PayPerClick advertisements on a website, or not. Many sites are using video advertisements to improve the look and feel of their sites. Others are hoping that PayPerClick will offer a passive source of income, but this short-term thinking may cost the company serious profits.
The purpose of a PayPerClick ad is to take a visitor from your website and put them on another website. This person leaves before they ever see the host ...Read the rest of this entry »