One thing I have to tell you from the beginning, and it can
not be emphasised enough, is that you must always have the
searcher in mind. This is very important, because if you do
not do that you will follow some basic instructions on how
to put Google Adsense ads on your websites. Which means you
put the code on your website that Google Adsense provides,
you upload your website and send traffic to it. Hoping that
you will make money quick.
Nothing is further from the truth. Although ...Read the rest of this entry »
The goal of Search Engine Optimization is to bring new customers to your web site. SEO is about being found by the right people. It's about matching a prospect with the right offer. It is as simple as that.
What is NOT the goal of search engine optimization?
SEO is NOT about getting listed for every possible keyword. This is the biggest mistake that is made by webmasters and web designers. Most people try to get as many high search engine rankings as possible, AND for as many keywords as ...Read the rest of this entry »
Google Supplemental Index is NOT a place you want to be! The way you end up in there is if your pages are so badly described or categorised, Google could scarecely decide if there was a difference between them. Bottom line is, if you don't take the time and effort to make your pages unique, with page URLs, Titles and Descriptions that accurately describe the contents of the page, why on earth should Google even bother indexing them at all? That they do so is a credit to them, even though they ...Read the rest of this entry »